In September 2024, the multi-year partnership between UniCredit and Ferrari, two famend Italian manufacturers, was introduced. This collaboration highlights their shared dedication to excessive efficiency, innovation, inclusivity, and neighborhood engagement. As leaders of their respective fields—UniCredit as a number one pan-European financial institution and Ferrari as the head of motorsport excellence—the partnership represents a synergy of custom and forward-thinking values.
Milan to Host a Joint UniCredit and Ferrari Occasion
To rejoice this groundbreaking collaboration, UniCredit and Ferrari are planning an unique occasion in March 2025 in Milan, UniCredit’s house metropolis. This occasion will function the partnership’s official launchpad, showcasing the 2 iconic manufacturers’ shared dedication to creating distinctive experiences for his or her stakeholders, followers, and the broader neighborhood.
Unveiling the Partnership
At a press convention yesterday at UniCredit’s Milan headquarters, Andrea Orcel, CEO of UniCredit Group, and Benedetto Vigna, CEO of Ferrari, shared additional particulars of this premium partnership. The collaboration goals to ship new and progressive companies that improve the fan expertise for Scuderia Ferrari HP supporters whereas offering added worth for UniCredit clients.
This partnership comes at an exciting time for Scuderia Ferrari HP. Seven-time World Champion Lewis Hamilton and Charles Leclerc, a Scuderia Ferrari Driver Academy graduate, will type a stellar driver lineup for the 2025 Formulation 1 season. Collectively, they promise electrifying performances on the observe, supported by UniCredit’s efforts to deliver followers nearer to the motion by way of unique occasions and storytelling initiatives.
Empowering Communities with Shared Values
The partnership between UniCredit and Ferrari goes past racing and banking. It’s underpinned by shared values of sustainability, inclusivity, and a dedication to giving again. Ferrari is on observe to attain carbon neutrality by 2030 and actively helps education-focused neighborhood initiatives. In the meantime, UniCredit is advancing its ESG (Environmental, Social, and Governance) agenda by way of impactful applications, such because the UniCredit Basis’s Edu-Fund Platform, which has allotted €14 million to fight academic poverty.
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These values are mirrored in each side of the partnership, guaranteeing it isn’t solely about excessive efficiency on the observe or within the monetary sector but additionally about fostering a sustainable and equitable future.
CEO Views
Benedetto Vigna, Ferrari CEO, expressed his pleasure in regards to the collaboration:
We’re thrilled to embark on this thrilling partnership with UniCredit, a financial institution that embodies the identical spirit of innovation and excellence that defines our model. Collectively, we are going to rejoice our heritage and proceed to redefine the boundaries of what’s attainable in racing and finance. This collaboration displays our dedication to our shoppers, followers, and communities, guaranteeing they continue to be on the coronary heart of each initiative.
Andrea Orcel, UniCredit Group CEO, highlighted the alignment between the 2 organizations:
UniCredit is vastly proud to launch this landmark partnership with a fellow Italian model that respects its proud heritage whereas trying globally in direction of the long run. Our partnership with Ferrari builds a bridge between the worlds of finance and racing, grounded in a shared dedication to excellence and innovation. Collectively, we intention to ship high-performance monetary options that empower our shoppers and communities whereas bringing Ferrari followers nearer to the motion.
UniCredit and Ferrari – Wanting Forward
Via this collaboration, UniCredit and Ferrari set a brand new customary for cross-industry partnerships. This partnership exemplifies the very best of Italian excellence, from thrilling on-track performances to progressive monetary companies and impactful neighborhood initiatives. Because the partnership positive factors momentum, followers and clients alike can stay up for a number of latest alternatives that deliver the worlds of motorsport and finance nearer collectively.
