From 2026, Atlassian Williams Racing will race beneath a brand new identification that connects the crew’s “superb legacy to its daring and bold future”.
In line with right this moment’s launch:
From January we’ll turn into Atlassian Williams F1 Crew – a reputation reflecting our sole function to race and win within the prime echelon of motorsport.
And our current ‘W’ emblem shall be changed by a twenty first century reimagining of Frank Williams’ well-known ‘Ahead W’, first launched in our founding yr of 1977 and featured on each one in every of our 9 Constructors’ World Championship-winning vehicles.
It’s the newest evolution for an iconic Formulation 1 crew that is likely one of the prime three most-successful within the sport’s historical past – and has set a transparent ambition to be a powerhouse once more on this trendy period of F1.
All through virtually 50 years in F1 Williams has solid a legacy constructed on independence, innovation and dedication to win, attracting tens of tens of millions of devoted followers world wide.
Now beneath the possession of Dorilton Capital, with James Vowles as Crew Principal and world-class drivers in Carlos Sainz and Alex Albon, the crew is pushed to usher in a brand new period of success with the identical ardour and values at its coronary heart as F1 continues to increase in international recognition.
This transformation is already gathering tempo, with the crew sitting fifth within the 2025 Constructors’ Championship with 111 factors – greater than the previous seven seasons mixed. The crew just lately secured its first Grand Prix podium since 2021 in Baku, and first-ever Dash podium in Austin.
“I’m proud that from subsequent yr we shall be often called Atlassian Williams F1 Crew and carry a emblem on our automotive impressed by our founder Sir Frank Williams and deeply related with our many years of success,” stated James Vowles.
“As a crew we’re impressed by our previous however enthusiastic about our future, and dedicated to writing a brand new Championship-winning chapter in Williams’ historical past.
“This advanced crew identification displays who we’re, the place we’re going, and reintroduces our title-winning legacy to a rising F1 viewers that was not following the game after we had been final dominant.”
“It’s impressed by our previous, assured about our future, and clear about our identification,” added Marcus Prosser, Advertising and marketing Director, Atlassian Williams Racing, “a Championship-winning Formulation 1 crew with a burning drive to win once more.
“With this new title and emblem our wealthy historical past is being reimagined for the longer term. We hope our current and dependable followers will like it. However we additionally hope it’ll join a brand new technology to our unimaginable legacy, constructing the neighborhood of Williams followers that may carry us to our subsequent victory.”
