The APXGP group automotive, featured in “F1 – The Film”, is now obtainable as a LEGO set, becoming a member of the gathering of all ten Components 1 automobiles from this yr’s championship. The movie’s stars, Brad Pitt and Damson Idris, additionally turn out to be LEGO minifigures.
Components 1, leisure and advertising and marketing proceed to go hand in hand. During the last forty years, this connection has all the time been current on the earth championship, however the degree of synergy that has formed the game as we all know it at present undeniably started with the arrival of Liberty Media.
With the American house owners, the steadiness between the three parts that outline fashionable Components 1 has modified, rising the deal with leisure and shopper merchandise to make the game much more worthwhile. In latest hours, one other instance of this highly effective convergence has appeared with the disclosing of a brand new collectible toy — the LEGO mannequin of the APXGP Components 1 automotive. Or fairly, the one from “F1 – The Film”.
By means of its partnership with Components 1, LEGO has already launched all ten 2025 automobiles as a part of the Pace Champions assortment. Now comes the black and gold APXGP automotive, which was among the many actual automobiles used just for the film’s filming.
Ranging from January 1, 2026, the LEGO catalog will embrace this particular black-and-gold automotive, made up of 268 items. It completes the Components 1 assortment for followers — for some the icing on the cake, for others an pointless further. However there may be little doubt will probably be a business success, particularly in sure markets throughout the Atlantic and amongst collectors who already personal the ten present Components 1 fashions.
For Apple, the producer of the movie, “F1 – The Film” was a serious business success, incomes over 623 million {dollars} in international income towards an estimated manufacturing price between 250 and 350 million. The nation that embraced it most was america — the place it grossed practically 190 million {dollars} — whereas in Italy it reached 5.5 million.
Following the film’s success, LEGO additionally created minifigures of each main actors — Brad Pitt (Sonny Hayes) and Damson Idris (Joshua Pearce). Their hairstyles, equipment and facial options match their on-screen look. As for the driving force figures from the official Components 1 units, LEGO has maintained its traditional strategy, avoiding the usage of the real-life names or likenesses of present drivers on the earth championship.
Nov 2, 2025
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