Social media continues to make inroads into the communication methods of the key excursions. What was introduced this Monday by the PGA Tour is a major leap ahead within the relationship between skilled sports activities and content material creators. It's the Good Good Championship, a event sponsored by the YouTube channel of the identical identify that may debut on the North American tour calendar within the fall of 2026.
YouTubers, information
"We purchased a PGA event," is the title of the video with which this group of golf lovers introduced the information on the well-known audiovisual web site. This group has practically 2 million subscribers and a repertoire that features loopy challenges, contests, tournaments, and even their very own clothes line.
The event shall be held from November 12 to fifteen and can mark the return of Austin, Texas, as a cease for the game's elite after the disappearance of the World Match Play Championship, which was held on the Austin Nation Membership till 2023. The Omni Barton Creek Resort & Spa, designed by the distinguished Tom Fazio, has been chosen because the venue.
The announcement, in its assertion, hails the PGA as a media outlet "a frontrunner on the intersection of communication, group, and premium merchandise" and speaks of a "multi-year settlement." "It's a event designed to unite all of our golf-passionate communities," says Matt Kendrick, CEO of Good Good, within the assertion.
That is one other step within the relationship with golf influencers for the PGA, which shaped a Creators Council late final 12 months, bringing collectively figures akin to Paige Spiranac and the Bryan Bros. with representatives from the tour's advertising and marketing, communications, and media divisions to outline "frequent methods for content material improvement and group constructing."
The principles of golf are comparatively sophisticated in comparison with different sports activities as a result of they’re performed open air, near nature and animals. Respecting the principles is a basic aspect within the sport of golf, which, nearly all the time based mostly on self-control and the free conscience of the gamers, usually sees distorted outcomes, generally consciously, however usually unconsciously or via carelessness, because of the failure of many gamers to adjust to the principles of the sport. Along with the principles, golf adheres to a code of conduct, often called etiquette, which usually means taking part in the sport with due respect for the golf course and different gamers. Etiquette is a vital part of this sport.
