Oct.17 (GMM) Franco Colapinto’s Formulation 1 future at Alpine seems to be more and more safe – helped by a serious new industrial push from his backers at Mercado Libre, whose vibrant yellow branding now options on the group’s particular livery for the following three races.
The Argentine rookie has confronted combined critiques on efficiency, with group advisor Flavio Briatore warning earlier this season that Colapinto nonetheless must impress extra to ensure his 2026 seat.
However off observe, his worth to the Enstone outfit has by no means been stronger.
Alpine and Mercado Libre on Thursday unveiled the hanging yellow livery in Austin, celebrating Latin America’s rising affect in F1 via a marketing campaign titled Unidos por la Velocidad (“United by Velocity”).
“The livery options Mercado Libre’s iconic yellow, seen throughout the following three Grands Prix in Austin, Mexico Metropolis, and Sao Paulo,” Alpine mentioned in a press release. “The marketing campaign, starring Franco Colapinto and Brazilian soccer legend Neymar Jr., opens a brand new chapter in our partnership.”
Mercado Libre CMO Sean Summers mentioned the collaboration displays “a shared ardour for pace and excellence,” whereas Alpine advertising and marketing chief Man Martin praised the marketing campaign as a part of a broader technique “to attach with new audiences keen about Formulation 1.”
Colapinto mentioned racing in his sponsor’s colors is “very particular.”
“It means bringing a model to the observe that was born in my nation and now represents thousands and thousands of Latin Individuals,” he mentioned. “For any driver, competing in Formulation 1 is a dream. I’m dwelling mine – with effort, dedication, and the assist of an unimaginable group.”
Chatting with reporters in Austin, the 22-year-old mentioned Alpine administration has merely requested him to “maintain doing what I’m doing” within the closing six races.
“I’m working very properly with the group, and everyone seems to be staying motivated even once we’re struggling for tempo,” Colapinto mentioned, though he insisted he is aware of “nothing” about his future but.
“The automotive isn’t the place we wish it to be proper now, however I belief that subsequent 12 months it will likely be fast. When our second comes, we’ll be prepared.”
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