By: Sean Crose
“Paramount Plus will turn out to be the unique residence of Zuffa Boxing all through the U.S., Canada, and Latin America beginning in January 2026!” So learn a Monday assertion from Dana White’s Zuffa Boxing.
“Starting in January 2026,” the assertion reads, “Paramount will completely distribute a full slate of Zuffa Boxing occasions beginning with 12 action-packed playing cards, with plans to develop that quantity in subsequent years. The bouts will probably be accessible by way of Paramount’s direct-to-consumer streaming platform Paramount+, with the potential for choose occasions to be simulcast on CBS, America’s main broadcast community, and different Paramount platforms.”
Dana White is, in fact, a contented man, for he’s lengthy dreamed to be a serious participant within the boxing recreation. “I’m excited to deliver nice boxing occasions to a worldwide viewers,” he stated. “There are thousands and thousands of boxing followers that may now be capable of watch aggressive fights with up-and-coming boxers in addition to the largest stars within the sport. Paramount would be the residence for UFC and boxing followers to look at the best fights in fight sports activities.”
Saudi Sports activities honcho Turki Alalshikh additionally has a lot to be happy with in the meanwhile. “This partnership with Paramount,” he acknowledged, “reinforces our imaginative and prescient to redefine the way in which viewers eat boxing. Extra combat followers will now have entry to look at a few of the most enjoyable boxers round. We have now seen the proof that the urge for food is there, that is the long run for stay boxing protection and can guarantee the game continues to thrive.”
Amongst different issues, the deal signifies that boxing will not be off customary tv for lengthy. The struggling sport was just lately dropped from community television fully. But with Monday’s announcement stating Zuffa Boxing has “the potential for choose occasions to be simulcast on CBS” it seems boxing’s time away from community tv may be a short lived factor.
One factor is for certain – this deal places the game of boxing again within the highlight. The truth that Dana White is concerned means the media will probably be drawn to the story. What this all means for boxing nevertheless, stays to be seen. Hopefully, it will show to be a superb growth for the game. White has his personal manner of seeing issues. His method has labored wonders for the UFC. Will it have the identical influence on boxing? And, if that’s the case, will that be a superb factor? The fight sports activities’ world will discover out quickly sufficient.
