The Phoenix Suns and Phoenix Mercury have agreed to a two-year extension with Grey Media to broadcast their video games free over the air in Arizona at a fee of greater than $30 million per season.
The deal restores the cash left on the desk when the Suns walked away from their partnership with Diamond Sports activities in 2023. The Suns’ native scores greater than doubled.
“It has been a win-win,” Suns and Mercury proprietor Mat Ishbia informed ESPN. “It was do proper by the followers and get the video games extra accessible. And if you develop your fanbase, good issues occur.”
Over the following two years, 18 groups can have their RSN offers expire and the NBA is searching for methods to create choices each over-the-air and on streaming platforms.
“Everybody needed to wait-and-see, it is a massive factor to take much less (native tv) cash and even no cash and belief it,” Ishbia stated. “Hopefully it may be a blueprint for different NBA groups. You do proper by the client and good issues are inclined to occur.”
