On Monday, Paramount and the UFC introduced a seven-year, $7.7 billion deal to be the unique supplier of UFC content material within the U.S. UFC CEO Dana White defined how the partnership got here collectively and what it entails.
“Our deal is expiring (with ESPN), so get on the market and began buying round. That is the place we ended up, and I find it irresistible,” White mentioned on CBS Sports activities. “I really like the place that is headed. I really like the thought of being on Paramount+.
“Once you consider these streaming providers, dwell sports activities is so essential as a result of you must tune in and watch it because it occurs. And if you happen to have a look at the strikes they’re making proper now, and the content material that they’ve. They simply locked up South Park. They’ve Yellowstone, Mob Land which is an enormous hit, Tulsa King, and the checklist goes on and on. So, not provided that you are a UFC fan, you get away from the pay-per-view mannequin and also you simply pay $12 or $13 a month, no matter it’s, and also you get all this different programing plus all of the UFC content material.”
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With the brand new deal, the struggle promotion will completely air 13 “Marquee Numbered occasions” and 30 Struggle Nights. Choose occasions will simulcast on CBS with all occasions included with Paramount+ subscription. It is a deal that White sees as getting the promotion nearer to his total imaginative and prescient of the sports activities’ future.
“That is all of the issues I used to dream about. My huge factor was, I believed that someday we’d be on a platform the place your entire world may watch the struggle on the similar time and on the identical channel. We’re undoubtedly getting nearer to my imaginative and prescient with that,” White mentioned.
“It is a nice deal for us. Not solely us, however our athletes and our followers.”
