At the same time as curtains got here down on probably the most memorable Take a look at sequence performed between India and England, over 170 million logged in to JioHotstar, making this the highest-ever attain for a Take a look at sequence on digital.
Because the sequence headed to a rare, spine-tingling conclusion, the fifth day of the fifth Take a look at on the Oval achieved a peak concurrency of 13 million on JioHotstar – the highest-ever for a Take a look at match on digital. On the again of nail-biting contests and riveting twists, the England-India sequence held India’s consideration with a mammoth 65 billion minutes of watch time being clocked on JioHotstar.
The sequence not solely marked the start of the Indian marketing campaign for the ICC World Take a look at Championship (WTC) 2025-27 cycle but in addition a change of guard and renewed ambition to reclaim supremacy in red-ball cricket. It was offered throughout 5 languages — English, Hindi, Tamil, Telugu, and Kannada — on JioHotstar.
“The extraordinary response to India’s tour of England strengthened Take a look at cricket’s potential to forge compelling narratives in nearly each session of each match. Reaching over 170 million viewers and setting new concurrency information is a testomony not simply to the thrilling cricket, but in addition to our dedication to delivering an immersive storytelling and viewing expertise,” stated Siddharth Sharma, Head of Content material – Sports activities, JioStar.
Reception to the brand new management and workforce outlook was overwhelmingly optimistic, with followers participating deeply with ‘Observe The Blues,’ a behind-the-scenes content material sequence providing a day by day window into coaching classes and key narratives. Throughout the reside presentation, a particular section titled When India Challenged the Crown revisited India’s wealthy Take a look at legacy in England.
JioStar will proceed its endeavour in holding cricket followers and viewers on the centre of their efforts with the ICC Girls’s Cricket World Cup India 2025, set to start September 30.
Get each cricket updates! Observe Us:
