Paramount and TKO Group Holdings, Inc. introduced a seven-year media rights settlement wherein Paramount will grow to be the unique residence of all UFC occasions within the U.S. starting in 2026.
UFC CEO Dana White verify the deal through social media on Monday.
View the unique article to see embedded media.
“As a part of the settlement, UFC and Paramount will transfer away from UFC’s current Pay-Per-View mannequin in favor of constructing these premium occasions obtainable at no extra value to the expansive U.S. subscriber base of Paramount+,” the press launch learn.
“I couldn’t be extra excited to affix forces with Dana, Ari, and Mark. Not often do alternatives come up to associate on an unique foundation with a world sports activities powerhouse like UFC – a company with extraordinary international recognition, scale, and cultural influence,” mentioned David Ellison, Chairman and CEO of Paramount. “Paramount’s benefit lies within the expansive attain of our linear and streaming platforms. Stay sports activities proceed to be a cornerstone of our broader technique — driving engagement, subscriber progress, and long-term loyalty, and the addition of UFC’s year-round must-watch occasions to our platforms is a significant win. We look ahead to delivering this premium content material to hundreds of thousands of followers within the U.S., and probably past.”
“This can be a milestone second and landmark deal for UFC, solidifying its place as a preeminent international sports activities asset,” mentioned Ariel Emanuel, Govt Chair and CEO, TKO. “Our decade-long journey with UFC has been outlined by steady progress and enlargement, and this settlement is a vital realization of our technique. We consider wholeheartedly in David’s imaginative and prescient and look ahead to being in enterprise with an organization that can prioritize know-how as a method to reinforce storytelling and the general viewing expertise.”
Associated: Jon Jones formally returns to UFC anti-doping program after ending 2-week retirement
“Paramount is a platinum associate with vital attain,” mentioned Mark Shapiro, President and COO, TKO. “Our new settlement unlocks highly effective alternatives at TKO for years to return – significant economics for traders; expanded premium stock for international model companions; and deeper engagement for UFC’s passionate fanbase. Simply as importantly, our athletes will love this new stage.”
