Kenny Wallace didn’t maintain again in his newest social media section, slamming NASCAR’s reported efforts to reconnect with blue-collar followers, a lot of whom really feel alienated by the game’s evolving picture, rising prices, and up to date media selections.
On a latest episode of “The Kenny Wallace Present,” the previous driver and longtime NASCAR persona criticized NASCAR’s tone-deaf try to outsource fan connection.
Kenny Wallace Slams NASCAR’s Actions In direction of Blue Collared Followers
“Now NASCAR is searching for a agency that may join them with the blue-collar followers. The ‘previous individuals’,” Wallace mentioned bluntly. “Herman debull***** every part for you. I mentioned, I raised my hand and mentioned hell, you possibly can name me. I’ll show you how to.”
Wallace’s frustration then escalated right into a full-throttle rant directed squarely at NASCAR management and demanded that they apologize to the game’s long-time followers.
NASCAR must apologize to the blue collar fan says @Kenny_Wallace pic.twitter.com/zgDyLR6S90
— The Kenny Wallace Present (@KWallaceShow) August 2, 2025
“Man that’s f****** embarrassing to say, that you must have by no means misplaced the blue-collar fan NASCAR. Initially, say you’re sorry. NASCAR I’m gonna tag you guys and say you’re sorry. Apologise to all of the individuals you outpriced,” he continued.
Wallace’s rant resonates with a rising section of older and extra long-time NASCAR followers who really feel priced out of a sport that after embodied affordability. From increased subscription costs to streaming on Prime, NASCAR’s transition right into a extra polished, premium product has distanced it from its unique blue-collar basis.
Additionally, the transfer to high-end experiences at racetracks, together with unique fan zones, luxurious suites, and VIP hospitality, has led many to really feel that the typical working-class fan has been left behind.
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Fueling additional frustration is NASCAR’s new media deal, which incorporates shifting just a few huge races to Amazon Prime Video beginning in 2025. Whereas the streaming transfer positions NASCAR as digitally progressive, many older and long-time followers view it as yet one more barrier.
For followers who’ve relied on conventional cable or free-to-air broadcasts, the shift to streaming and the related subscription prices appears like yet one more instance of NASCAR drifting away from its roots. The accessibility that after made it arguably the most well-liked sport throughout rural America.
Within the video posted on X, Wallace immediately supplied to assist NASCAR reconnect with its core viewers fairly than hiring exterior companies. He emphasised that significant fan outreach doesn’t require fancy market analysis; it requires listening to the individuals who have at all times been there.
