Forward of this weekend’s Miami Grand Prix, Ferrari have unveiled their one-off crew equipment for the primary US spherical of 2025 whereas their title sponsor HP has additionally revealed plans for a singular livery.
Forward of the final yr’s Miami Grand Prix, the Maranello-based outfit unveiled a brand new sponsorship deal, asserting HP as its new accomplice. Marking the start of a multi-year sponsorship deal, the settlement meant that the Italian squad was renamed Scuderia Ferrari HP.
Alongside the branding deal, HP additionally began to provide Ferrari with its companies, starting from computer systems, printers and different {hardware} to conferencing expertise.
A yr after the deal, Ferrari has now unveiled their particular crew equipment for this weekend’s Miami Grand Prix. The Scuderia’s crew equipment for the Miami GP shall be predominantly white with purple accents.
Along with the one-off crew equipment, HP has additionally revealed its plans to design a particular livery for the SF25 for this weekend. The initiative will allow followers to ship message to Ferrari through a specifically devoted web site from which HP’s synthetic intelligence-driven software program will choose one of the best ones.
HP will then use its massive format printer to print the messages that can make their manner onto the surfaces of the Lewis Hamilton and Charles Leclerc’s automotive.
HP defined: “This season HP is bringing you, Scuderia Ferrari’s greatest followers, nearer than ever to the Scuderia Ferrari HP Staff by means of their expertise. We invite you so as to add your private message.
“The HP AI PC, due to its highly effective analytic functionality, will facilitate the number of messages. Then HP’s massive format printer will print the chosen messages instantly onto the automotive cowl used to disclose the Miami particular livery.”
Up shut with the Miami teamwear 😎 pic.twitter.com/TFTDeierYO
— Scuderia Ferrari HP (@ScuderiaFerrari) April 28, 2025
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