Toronto, ON) – Mattel, Inc., main world toy and household leisure firm behind the enduring Barbie® model, introduced immediately a collaboration with the PWHL (Skilled Ladies’s Hockey League) that includes an unique assortment celebrating the facility of ladies in sport, designed by Canadian model Peace Collective. Now accessible for pre-order, the marketing campaign options skilled hockey gamers Emma Maltais and Maggie Connors of the Toronto Sceptres who embrace the aim pushed collaboration and have a good time empowerment, inclusivity, and breaking limitations in sports activities and style.
“The evolution of Barbie embraces any changemaker, inclusive of these redefining the skilled sports activities league in hockey,” states Jennifer Gileno, Head of Licensing at Mattel Canada. “This distinctive collaboration marks a major second for Barbie, a model that shares PWHL’s imaginative and prescient for breaking limitations in any respective area, which is a marker of which this collaboration is constructed and one thing we’re deeply pleased with.”
Teaming up with Peace Collective, which makes use of style as a automobile for storytelling and optimistic change, was stuffed with synergy. This, mixed with the PWHL’s trailblazing ladies’s hockey league, marks a monumental second to strengthen inspiration and empowerment, fueling the catch phrase “Our Recreation, Our Guidelines” featured all through the gathering.
“We’re thrilled to unite Barbie and the PWHL collectively in a collaboration about what it means to play by your individual guidelines—each on and off the ice,” Yanal Dhailieh, founding father of Peace Collective. “The gathering is a celebration of power, fashion, and breaking limitations. We hope to encourage and empower the following era to dream large, skate laborious, and make their mark.”
Included within the providing is an array of rugby shirts, sweatsuits, a varsity jacket and equipment, every bearing the symbolic colors of PWHL’s purple and the enduring Barbie pink, with graphics impressed by classic hockey jerseys. The 9-piece Barbie x PWHL assortment embodies the assertion on proudly owning one’s energy, rewriting the principles, and supporting the following era of game-changers.
“By means of our collaboration with Barbie and Peace Collective, we’re proudly celebrating the power, resilience, and ambition of the athletes and followers who’re driving the way forward for skilled ladies’s hockey ahead,” states Kate Boyce, PWHL Vice President of Merchandising. “Collectively, we’re inspiring women and girls in every single place to dream large and see themselves within the recreation.”
The Barbie x PWHL assortment is now accessible for pre-order immediately, March 27, 2025, solely on the PWHL ecommerce web page – www.thepwhl.com throughout Canada and the USA.
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