Right here’s some fascinating information from Southern California’s Intense Cycles. Intense simply launched what they’re calling the Body First Program. It’s an IBD program that’s geared in direction of serving to the Impartial Bicycle Sellers (IBD) with the challenges they’ve been dealing with these days. Intense says this system is designed to “empower the IBD and disrupt the damaged trade mannequin”.
Body First Program
It really works like this: Intense locations the vendor on the heart of the bike buy journey. It’s there that the vendor can create worth for the riders whereas producing money flow-positive margins with out the stock danger. Intense can be working with High quality Bicycle Merchandise (QBP) to supply pre-configured construct kits for Intense frames. This, in flip, will permit the vendor to offer a customizable expertise for his or her clients whereas not bearing the heavy stock burden.
It additionally implies that as merchandise change and new ones are launched, sellers gained’t be caught with bikes constructed with outdated elements that customers not need.
There can be some unique vendor perks as properly…
50k ComponentsDealers can be unlocking a catalog of fifty,000 distinctive elements, giving them the facility to fine-tune each element. This will optimize efficiency and permit them to craft a motorbike that’s one in all a form.
300 Part BrandsThere can be 300 famend and 70 unique element manufacturers on the vendor’s fingertips. The vendor will be capable to push acquainted favorites or experiment with new mixtures.
ValueWith this new dealer-centric enterprise mannequin, constructing a customized bike doesn’t have to interrupt the financial institution, providing customizations at no extra price.
A Phrase From Intense
“We consider strongly that the present bike trade mannequin is damaged and that the IBD is the unlucky recipient of that brokenness,” mentioned Mike Carr, INTENSE Vice President of Gross sales and Advertising. “The brand new INTENSE Body First Program solves a number of the largest challenges that sellers face right this moment whereas enhancing the worth of the IBD to the rider. Having a robust working partnership with High quality Bicycle Merchandise is paramount to enabling the success and effectivity of this program for sellers“.
Let’s Hear from QBP
“Retailers know their clients greatest and, using our Customized Construct Kits, can effectively get precisely what they should ship the last word buy expertise for each rider who needs a customized INTENSE bike,” mentioned Invoice Schouman, QBP Vice President of Gross sales. “We inventory the merchandise and types that customers need, they usually’re accessible with dependable, just-in-time supply to our retail companions precisely after they want it“.
How Sellers Can Take part
Step One: Turn out to be a vendor to realize entry to the Intense Cycles B2B portal the place they will buy frames proper off the web site.
Step Two:Sellers can optimize their clients’ builds by finishing the setup sheet with their biometrics and element specs.
Step Three:Sellers order a body immediately from Intense Cycles and supply the elements from QBP, then assemble all the things within the store.
Hit the hyperlink under for extra info.
IntenseCycles.com
