Williams has secured its first title sponsor since Rokit in 2019.
The joint-second most profitable crew in F1 historical past with 114 wins, 9 Constructors’ Championships and seven Drivers’ Championships is becoming a member of forces with Atlassian, a number one supplier of crew collaboration and productiveness software program whose world-class platform serves over 300,000 clients throughout the globe.
In accordance with immediately’s launch “this partnership unites two organisations pushed by teamwork: Atlassian’s AI-powered collaboration software program empowers groups of 10 to 10,000+ folks to allow them to plan and monitor work, align on objectives and unleash information seamlessly. For nearly 50 years Williams has been competing in F1 which is the last word take a look at of teamwork throughout a spread of disciplines in pursuit of sporting success”.
Underneath the partnership, Atlassian turns into the Official Title Associate, Official Expertise Associate and Official Collaboration Software program companion of the Grove outfit.
The multi-year dedication is the most important partnership deal in Williams’ 48-year historical past, recognising its place as an icon of one of many most-popular and fastest-growing sports activities on the planet. It’s one other vote of confidence within the crew’s comeback plan to rework and ship future championship success.
Atlassian will play a significant position in accelerating that transformation with its System of Work for technology-driven corporations: a deliberate strategy to teamwork that emphasises connecting all groups, and leveraging AI to maximise impression and innovation. The adoption of this strategy and the Atlassian product suite throughout Williams will unleash the potential of Atlassian Williams Racing, deepening teamwork and collaboration to ship on-track efficiency.
As Official Title Associate, Atlassian’s branding will characteristic prominently on the FW47s pushed Alex Albon and Carlos Sainz, which shall be unveiled at Silverstone on Friday. Atlassian branding can even be built-in into all facets of the crew atmosphere each trackside and at their Grove HQ.
The brand new Atlassian Williams Racing emblem symbolises this true partnership. It has been uniquely crafted to unite the identities of Atlassian and Williams Racing, seamlessly combining two distinct marks and incorporating signature blues from every model’s color palette.
The FW47 will launch on Friday with a particular one-off livery to have fun the partnership, earlier than the official 2025 race livery is revealed on February 18 on the F1 season launch at London’s O2.
“I’m delighted to welcome Atlassian into Formulation 1 and our evolution into Atlassian Williams Racing,” mentioned James Vowles. “Attracting a title partnership of this dimension and significance is a momentous day in our crew’s illustrious historical past and a significant milestone in our comeback transformation.
“We’re setting up all the appropriate substances to get this crew again to the entrance of the grid, and in Atlassian we now have a companion that by its expertise and instruments will assist unleash our full potential by enhancing teamwork and collaboration proper throughout the organisation. Our values and ambition align completely, and I am enthusiastic about what we will obtain collectively.”
“Formulation 1 is the last word crew sport,” added Mike Cannon-Brookes, CEO, Atlassian. “It is the place engineers, builders, industrial groups, pit crews and numerous others work collectively in real-time at unbelievable speeds to race for a podium end.
“Atlassian shares Williams’ deep perception within the energy of teamwork. We all know that when nice groups have the appropriate instruments and practices, they’ll obtain issues that may be not possible alone.
“As one of many first international expertise corporations out of Australia, we perceive what it is wish to have ardour, drive and the assumption that you just’re constructing one thing nice. This crew has been by a outstanding transformation, and I consider Atlassian Williams Racing has all of the foundations for a renewed period of greatness.”
