Having misplaced a key sponsor forward of the upcoming season, Crimson Bull have introduced that they’ve expanded their collaboration with Philips Skilled Shows which can change into the Milton Keynes-based outfit’s companion.
Having served because the digital show provider in current seasons, Philips Skilled Shows has expanded its position from digital show provider to Crimson Bull’s Group Accomplice.
The partnership has loved fixed modern success as Philips has developed Method One’s largest dvLED wall which is housed on the Group’s MK-7 occasions house in Milton Keynes.
PPDS joined Crimson Bull again in 2022, and can stay because the crew’s provider of digital shows.
Over the span of the previous two years, Crimson Bull have utilised the complete portfolio of Philips Skilled Shows – with reside 4k UHD race protection, entry to unique behind-the-scenes content material, hyperlinks to the pit lane, and audio feeds from the drivers and crew – powered onto a customized, moveable and conveyable 10m2 Extremely HD Philips dvLED videowall.
Along with the record-breaking 46.25 metre large Philips dvLED wall, PPDS have outfitted Crimson Bull Racing’s world advertising and marketing workplaces with 13 game-changing Philips interactive shows and the set up of a 110” dvLED wall within the MK-7 boardroom.
Reflecting on the expanded partnership, Crimson Bull crew boss Christian Horner famous: “Within the fast-paced world of Method One, in case you cease innovating or striving to be higher, you’re settling for second finest.
“That is one thing we imagine in all the things we do, each on and off the racetrack. It’s subsequently crucial we select the best companions to hitch us on our journey, whether or not constructing new engines or offering best-in-class digital shows. With PPDS, we have now a companion who shares our philosophy and ambitions, and we’re delighted to be extending into a brand new period with them.”
Commenting on the announcement, Martijn van der Woude, who serves as PPDS’ VP International Advertising and marketing and Enterprise Improvement, mentioned: “In AV the very best success tales are pushed by true partnerships. Business leaders and pioneers coming collectively to ship successful options.
“That essence is absolutely captured working with Oracle Crimson Bull Racing, a crew like ourselves, that prefers to steer slightly than observe and isn’t afraid to take dangers to realize its targets and ambitions. We’re extremely pleased with what we have now been in a position to obtain collectively and sit up for persevering with this success.”
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