ATP Tour
ATP renews world partnership with Yokohama Tyres by means of 2028
The premium Japanese tyre producer continues as Official Tyre Companion and Gold Companion of the ATP Tour by means of 2028
November 14, 2025
ATP
ATP renews world partnership with Yokohama by means of 2028.
By ATP Workers
The ATP has as we speak introduced the renewal of its world partnership with Yokohama Tyres. The premium Japanese tyre producer continues as Official Tyre Companion and Gold Companion of the ATP Tour by means of 2028.
Beneath the renewed settlement, Yokohama will additional increase its presence in tennis, activating throughout a broader portfolio of ATP Tour occasions together with the Rolex Monte-Carlo Masters, Internazionali BNL d’Italia (Rome), Mutua Madrid Open, Bitpanda Hamburg Open and the Nitto ATP Finals.
Yokohama additionally turns into the Presenting Companion of the ATP Sizzling Shot of the Month, a month-to-month fan-voted sequence celebrating memorable hot-shots on the ATP Tour. This new activation builds on Yokohama’s year-round presence throughout the ATP Tour’s digital and social platforms, reaching tens of millions of tennis followers worldwide.
Extra advantages embrace on-court and on-site model visibility, in addition to entry to world-class company hospitality at key ATP occasions.
Daniele Sano, ATP Chief Enterprise Officer, stated: “Our partnership with Yokohama broke new floor as our first Official Tyre Companion. We’re proud to have made historical past with a really world chief within the business, whereas staying true to our most vital ambition: enhancing the fan expertise. We’re delighted to see Yokohama deepen its involvement in tennis and sit up for the subsequent chapter of our partnership.”
Giovanni Angelo Ponzoni, CEO Yokohama Europe, stated: “We’re extraordinarily proud to increase our partnership with the ATP, one of the crucial prestigious organizations in world sport. By means of this renewed settlement, we purpose to maintain Yokohama premium model consciousness on a worldwide scale whereas creating distinctive and unique experiences for our enterprise companions. The ATP represents an distinctive platform to attach with a worldwide neighborhood that shares our ardour for precision and excessive efficiency. We sit up for persevering with this profitable journey collectively.”
