In July, we informed you about Titleist’s plans to open its first U.S. retail vacation spot at Pinehurst. Immediately, the doorways are formally open, and the situation couldn’t be extra becoming. The Titleist Store at Pinehurst sits simply steps from the enduring 18th inexperienced of Pinehurst No. 2, surrounded by a few of the most celebrated golf actual property in America.
Situated on the former Don Padgett Studying Middle on Pinehurst’s fundamental campus, the store is ready within the coronary heart of what many take into account the cradle of American golf. You’re inside strolling distance of the principle clubhouse, The Cradle brief course, Thistle Dhu placing course, and Maniac Hill—Pinehurst’s historic driving vary that was one of many recreation’s first observe services.
Extra Than Only a Professional Store
What units this aside out of your typical resort professional store is the great becoming expertise. Extra particularly, a complete Titleist becoming expertise. The store options each golf ball and golf membership becoming capabilities, leveraging Titleist’s full product lineup together with its proprietary becoming instruments just like the Golf Ball Becoming App and Vokey Wedge Becoming App.
The indoor Trackman-powered becoming bay ensures year-round becoming functionality no matter climate situations, whereas Pinehurst’s state-of-the-art observe services present the outside testing floor for dialing in your gear.
However the centerpiece may be what Titleist calls “essentially the most superior on-demand golf ball customizer” obtainable. Golfers can add customized logos or customized textual content to their golf ball of alternative, which will get printed on-site in actual time. The brand library contains 11 distinctive Pinehurst designs, full with customized Titleist and Pinehurst co-branded packaging. There’s even a brand new AIM (Alignment Built-in Marking) design obtainable on choose fashions, impressed by Pinehurst’s iconic Putter Boy.
Putter Boy or not, can I simply get a wider alignment stripe?
The Full Titleist Expertise
The store shares Titleist’s full household of golf ball and golf membership choices, together with Professional V1, Professional V1x, and Professional V1x Left Sprint fashions with each play quantity from 00-99. You’ll additionally discover a full complement of Titleist golf golf equipment (and shafts) for complete becoming periods.
Store-exclusive choices embody a Pinehurst-inspired Scotty Cameron headcover (obtainable with putter buy) and a spread of Pinehurst-branded Titleist gear, together with hats, golf baggage, valuables pouches, and yardage guide covers.
The store additionally offers in-shop membership restore companies for on-site re-gripping, loft and lie checks, and different membership tune-ups.
Why Pinehurst Makes Sense
The partnership feels pure given Pinehurst’s golf heritage. The resort has hosted extra championships than some other web site in North America, together with U.S. Opens, U.S. Ladies’s Opens, PGA Championships, the Ryder Cup, and PGA TOUR Championships. The programs characteristic designs from golf’s most celebrated architects, together with Donald Ross, Tom Doak, and Rees Jones (amongst others).
“Pinehurst represents the whole lot that golfers love about this recreation,” mentioned Jeremy Stone, Titleist’s Senior Vice President of Golf Ball Advertising & U.S. Gross sales. “That is such a significant setting, formed by historic championships and generations of golfers creating memorable experiences.”
Pinehurst Resort’s Eric Kuester sees the partnership as enhancing what the resort already presents. “Pinehurst has at all times been the place golfers join with the soul of the sport, and our partnership with Titleist takes that connection to a brand new stage.”
The Becoming Benefit
Getting fitted at Pinehurst means working with Titleist’s full arsenal of becoming instruments in an surroundings that’s solely targeted on golf efficiency.
This isn’t precisely making becoming extra accessible to the plenty, however should you’re already planning a visit to Pinehurst, having a complete Titleist becoming expertise obtainable on-site is a compelling possibility. The situation serves golfers who’re critical about their gear and perceive the worth of correctly fitted golf equipment and balls.
Wanting Ahead
Titleist and Pinehurst have created one thing distinctive within the golf retail area. This isn’t nearly promoting gear (though that’s actually a part of it); it’s about making a complete becoming and customization expertise in one in all golf’s most significant areas.
The store represents Titleist’s dedication to becoming as a lot as product improvement. Having a vacation spot that mixes their most superior becoming capabilities with quick customization choices suggests the corporate sees becoming as central to the golfer expertise, not simply an add-on service.
For golfers visiting Pinehurst, the store provides one other dimension to what’s already a pilgrimage web site for critical gamers. Now you can depart not simply with recollections of enjoying legendary programs, however with gear that’s been correctly fitted and customized within the course of.
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