This week, Ford Efficiency introduced a significant change to provide its picture an overhaul. To any extent further, Ford Efficiency can be often known as Ford Racing, because it continues to enterprise additional into motorsport.
In a press launch, Will Ford, the Basic Supervisor of Ford Racing, emphasised the corporate’s mission, calling it greater than only a rebranding train. “That is the wholesale reintroduction of our racing model and indicators a totally new mind-set in regards to the enterprise, model, and merchandise that our racing efforts convey to life.”
Ford stated we’ll see the complete new Ford Racing id come to life beginning in January, when it participates within the Dakar Rally and the Rolex 24 in Daytona, Florida. A launch occasion will kick off the racing season.
The corporate is on the point of enterprise into Formulation 1 with Purple Bull Powertrains, in addition to gear up for a return to prototype endurance racing with a brand new LMDh automotive in 2027. It’s already concerned in rally racing, NASCAR, IMSA, WEC GT3, and Australian Supercars.
Though Ford Racing will see inside adjustments, that doesn’t lengthen to Mark Rushbrook. He’ll stay the worldwide director because it transitions from Ford Efficiency, with the intent of masking each racing and street automotive operations.
For now, we get a brand new title and brand. Extra particulars ought to come to gentle earlier than the Dakar Rally in January 2026.
