Aug.14 (GMM) Lewis Hamilton’s first half-season in pink has been a sporting disappointment – however a business success for Ferrari.
The 40-year-old seven-time world champion has clearly underperformed to this point in 2025, with solely a dash race win in China to point out for his efforts. His current “ineffective” comment in Hungary reignited hypothesis about retirement or contract clauses.
Former F1 supremo Bernie Ecclestone informed F1 Locations: “I’m unsure that taking Lewis was the precise resolution.
“Lewis is clearly gifted, however just a little bit political, which is typical for Ferrari and typical for him. However he might come to life once more which might be good for him and good for Ferrari.”
On the steadiness sheet, nonetheless, La Gazzetta dello Sport says Hamilton has been “a steal”. Within the first half of 2025, Ferrari group web revenue rose 9 % to 837 million euros, with F1 revenues climbing from 313m to 396m – boosted by new partnerships, a 30-40m enhance in Liberty Media bonuses from the group’s improved 2024 end, and what analysts estimate is a 50m annual sponsorship uplift tied on to Hamilton’s arrival.
Sponsorship valuation specialist StageUp’s president Giovanni Palazzi defined: “The rise in merchandising and the rise in sponsorship income will be defined by Hamilton’s attraction, as he’s not only a driver however a dwelling sporting legend.
“His picture transcends Method 1 and speaks to a worldwide viewers, bridging sport, style, and popular culture. This international charisma, mixed with the legend of the Prancing Horse, created an irresistible mixture for followers and types.”
La Gazzetta concludes that Hamilton’s whole business impression is value about 70m euros this 12 months – properly above his reported 40m wage.
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