SRAM Adds Ochain to Its Growing Family of Brands

At the moment, SRAM formally declares its acquisition of Ochain, including one more model below its umbrella. Based in 2019, Ochain’s distinctive energetic chainring spiders have shortly gained reputation and turn out to be fairly widespread on downhill and enduro bikes of each professionals and amateurs alike. Now, the model has extra backing and assets whereas “preserving the Ochain staff, tradition, and site. This enables them to proceed growing their merchandise whereas preserving their distinctive id and legacy of the model.” Based on SRAM.

After watching downhill racers break chains and carry out nicely on sure programs with out them, Ochain’s founder, Fabrizio Dragoni, grew to become serious about making a system that supplied a “chainless” really feel whereas nonetheless sustaining the power to pedal. The end result was Ochain, an revolutionary chainring spider that permits various levels of free rotation with the aim of lowering pedal kickback and the drivetrain’s affect on suspension efficiency. 

We first reported on Ochain again in 2020, however Italian DH racer Loris Rivelli began racing with it in 2019. “It’s onerous to elucidate till you experience it — the bike feels prefer it floats extra, like butter over rocks.” stated Rivelli, “Now, I run Ochain on each bike I personal, even my e-bike — it’s that good.” The advantages of Ochain haven’t gone unnoticed, with loads of different World Cup Downhill and Enduro racers including the machine to their bikes in an effort to raised separate drivetrain and suspension forces and go sooner on the race observe.

Over time, the model has continued growing, bettering, and increasing its product choices, together with choices just like the Ochain E for eMTBs and including exterior changes with the Ochain R. And whereas the product was initially designed for downhill racing, it has turn out to be clear that virtually any full suspension bike may probably profit from it. Based on SRAM, “Now, you’ll discover it on all the pieces from downhill race rigs to long-travel e-bikes and even light-weight path bikes.”

That rising reputation is probably going one of many major causes SRAM acquired Ochain, nevertheless it appears like efficiency was one other. “We began eager about easy methods to make descending higher by means of drivetrain growth,” stated Flynn George, Product Supervisor at SRAM. “We discovered that Ochain delivered unmatched enhancements in traction, stability, and experience really feel. It quiets down the chassis, lowering auditory suggestions and pedal suggestions. On the path, meaning improved traction and management.”

The acquisition of Ochain is simply the most recent in SRAM’s rising portfolio of part manufacturers. Over time, the model has added RockShox, Zipp, Truvativ, and we reported on the acquisition of Quarq manner again in 2011. Among the more moderen strategic acquisitions are the addition of TIME pedals, Hammerhead computer systems, and Velocio attire. Based mostly on SRAM’s acquisition observe file, that is removed from the top for Ochain. Extra assets ought to assist drive innovation and take the model to new heights. I wouldn’t be shocked if we see absolutely built-in Ochain cranksets within the not-too-distant future.

Based on the knowledge we’ve acquired, Ochain will proceed to function roughly independently from SRAM, with Dragoni remaining on the helm. The recognizable Ochain identify isn’t going anyplace, nevertheless it sounds just like the model will likely be transferring into a brand new facility in Italy. Gross sales can even proceed as regular, with elements bought instantly by means of the Ochain web site or licensed sellers. And, importantly, we’re informed that along with SRAM cranksets, Ochain spiders will stay accessible for Shimano and Race Face cranksets and Bosch and Brose eMTB drive models.

Extra info on SRAM’s acquisition of Ochain could be discovered on the SRAM web site. To study extra about Ochain merchandise or decide one up for your self, take a look at the model’s web site.

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