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Why Did The Toronto Raptors Fire Masai Ujiri?

June 28, 2025
in NBA
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TORONTO — Maple Leaf Sports activities & Leisure (MLSE) determined it was time to maneuver on from Toronto Raptors President and Vice Chairman Masai Ujiri after 13 years on the helm.

It was a chilly, calculated resolution. Talking with media a pair hours after the choice was introduced to the general public with a Canada Day lengthy weekend because the backdrop, MLSE President and CEO Keith Pelley stated he had been in dialog with Ujiri relating to the longer term for the previous few months. The choice to maneuver on was made earlier this month.

Ujiri, ever the skilled and Raptors loyalist, instructed it will be finest to depart after the completion of this yr’s Draft. Pelley noticed the monitor report and noticed the worth. After the alternatives of Collin Murray-Boyles and Alijah Martin had been full, Ujiri’s departure was introduced Friday, with a yr remaining on his contract.

“There are main elements that go into a call this huge,” Pelley stated. “The first motive on this case was the state of affairs and the place we at present are in basketball operations. As I talked about, the soundness with our roster, the soundness with our entrance workplace and the soundness with our teaching workers.

“That allowed us to decide to maneuver ahead.”

Ujiri’s Historical past Of Success

So, to sum up, in having stability, Pelley and MLSE determined to chop the tree proper at its base.

A fast historical past lesson. Within the 18 years of existence previous to Ujiri’s arrival, the Raptors gained precisely one playoff sequence and by no means skilled a 50-win common season. Within the 12 seasons with Ujiri, Toronto had 5 50-win seasons and gained 9 playoff sequence, together with the 2019 NBA championship.

It’s been a lean few years for the Raptors, having missed the playoffs in every of the final three seasons. They completed 25-57 in 2023-24 and 30-52 this previous season. As Pelley stated, although, the group is in a secure place having accomplished the pivot from a Pascal Siakam-Fred VanVleet-OG Anunoby core to Scottie Barnes, Brandon Ingram and Immanuel Quickley as centerpieces.

Past the on-court success, Ujiri firmly entrenched himself inside the Toronto group. His media alternatives turned must-see TV, pushing an insecure metropolis to imagine in itself and for the followers to imagine in themselves. His bigger than life efforts along with his youth basketball program, Giants of Africa, helped additional set up the great he wished obtain and the real ardour he had for giving again to his group.

Lately, we noticed what Luka Doncic meant to town of Dallas. It’s nearly inconceivable for an govt to be revered the identical means a participant is.

That slightest risk solely exists for somebody like Ujiri in Toronto. He departs each a legend and a hero for utterly reshaping the Raptors from the butt of NBA jokes to champions.

Determination Is Not Efficiency-Primarily based

This present day has been coming since 2021, when Ujiri was negotiating a brand new contract.

The individuals he was primarily negotiating with had been executives of Bell and Rogers, a pair of media companies that every held a 37.5 % stake in MLSE since 2012. Edward Rogers, now govt chairman of Rogers, fought to oust Ujiri.

Not solely did he need Ujiri out, he reportedly went so far as to name Ujiri and inform him he wasn’t definitely worth the cash he was being paid. He’s additionally believed to have known as Ujiri boastful, which left the Raptors govt fuming and contemplating stepping away from the staff.

Larry Tanenbaum, then the MLSE chair, has lengthy been seen because the efficient proprietor of the Raptors. He has lengthy been a supporter of Ujiri and, alongside Bell, was prepared to provide Ujiri a five-year deal that will preserve him completely happy. The nice guys gained that point.

A lot has modified since 2021, although.

In September 2024, Rogers purchased out Bell’s 37.5 % stake to extend its personal possession stake to 75 %. Tanenbaum, in the meantime, divested a bit and his shifted some focus to possession of town’s new WNBA staff, Toronto Tempo. Whereas he maintained a 20 % stake in MLSE and is the Chair Emeritus of the Board, the dominant Rogers stake was too large an element.

Ujiri has lengthy valued autonomy in his course of whereas wielding a imaginative and prescient on the courtroom that appeared too formidable for what Rogers was attempting to attain off of it. Rogers now had an open lane for what transpired Friday.

Raptors Playing With Unsure Future

Whereas Pelley could say it was his resolution, it’s fairly frankly company PR communicate to avoid wasting from saying it’s what the board of administrators, particularly Ed Rogers, wished. They merely weren’t prepared to pay what it will take to maintain among the best executives in North American sports activities.

Previous to Ujiri, the franchise had a successful share of .407. He departs with Toronto having gained 56.5 % of its video games throughout his reign. All that successful has helped take the franchise’s price from $404 million in 2013 to $4.4 billion as of November 2024.

Even with the current on-court struggles, there are dots to be linked with the way during which the enterprise wheels have turned to influence that. The Raptors wish to exit the rebuilding stage and are already approaching the luxurious tax.

When requested what Pelley will likely be searching for within the new president, he stated he desires a powerful, distinguished enterprise man with an in-depth background in basketball operations. He additionally confirmed present common supervisor Bobby Webster has obtained a contract extension and can interview for the place of staff president.

It’s pretty clear reducing prices and managing funds successfully would be the modus operandi shifting ahead.

An period of Raptors basketball marked by ardour and the relentless pursuit of successful appears to be like set to get replaced by certainly one of cold-hearted decision-making and price range cuts.



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