With regards to restricted version golf gear, most manufacturers comply with a predictable playbook: slap some stars and stripes on every thing, throw in a number of patriotic slogans, and name it a day. TaylorMade might have completed precisely that for this 12 months’s U.S. Open at Oakmont.
As an alternative, they’ve created one thing a bit extra fascinating.
The Heritage Assortment manages to honor each the championship and TaylorMade’s personal legacy in a means that feels genuine reasonably than compelled. Whereas pink, white, and blue parts are current all through the gathering, they’re balanced with a deeper story that connects TaylorMade’s founding to the host venue.
The Pittsburgh connection
The star of the Heritage Assortment isn’t simply one other flag-themed workers bag. It’s a love letter to TaylorMade’s origin story and the town that’s internet hosting this 12 months’s championship.
In 1979, TaylorMade founder Gary Adams created the Pittsburgh Persimmon, a stainless-steel driver that will basically change the sport. The title was a deliberate nod to industrial Pittsburgh, symbolizing a brand new age of metalwoods in golf.
Inside a number of years, picket drivers had been primarily out of date. The Pittsburgh Persimmon had began a revolution.
Quick ahead 45(ish) years, and TaylorMade is celebrating that heritage with a group that brings the Pittsburgh Persimmon story full circle because the U.S. Open returns to Pennsylvania.
Greater than meets the attention
The Heritage Workers Bag stands out from throughout the vary with its steel-grey base shade and patriotic accents, however the true particulars are extra delicate. ‘Pittsburgh Persimmon’ is scripted into the topside valuables pocket and carry strap. ‘Authentic One’—one other moniker for that first metallic wooden—is bordered by 1979 on one of many bottom pockets.
The headcovers comply with the patriotic theme with distinctive pink, white, and blue patterns, and so they additionally characteristic ‘125’ to commemorate the one hundred and twenty fifth taking part in of the championship.
The eye to element extends to parts just like the classic plaid lining.
The balls get the retro remedy
The Heritage TP5 and TP5x balls is perhaps probably the most fascinating a part of the gathering. As an alternative of the trendy TaylorMade emblem, they characteristic the unique blue script that longtime golfers will acknowledge.
The packaging follows go well with with retro designs and decades-old golf ball blueprints on the dozen containers. It’s the sort of throwback aesthetic that appeals to golfers who respect classic design.
The remainder of the gathering
Rounding out the TaylorMade Heritage Assortment are a pair of A-Body hats (one pink, one blue) that includes the TaylorMade emblem, a pair of T-shirts (black/white), and, for my cash, what is perhaps the unsung hero of the gathering, a Tour Most well-liked Glove that includes the classic emblem on the closure piece.
Why this method works
What makes the Heritage Assortment value noting isn’t simply that it seems good—although it does. It’s that TaylorMade discovered a technique to have fun each the championship and their very own story with out making both really feel secondary or compelled.
Most U.S. Open gear is forgettable. It serves its function for per week after which disappears into golf historical past. The Heritage Assortment feels a bit totally different. It’s the sort of stuff that collectors may wish to personal not simply because it’s restricted, however as a result of it tells a narrative.
TaylorMade has at all times been an organization constructed on innovation, however this assortment exhibits they perceive their historical past too.
The Pittsburgh Persimmon modified golf in 1979. Forty-six years later, the Heritage Assortment provides a considerate tackle restricted version golf gear.
The TaylorMade Heritage Assortment is offered now at choose retailers and at TaylorMadeGolf.com.
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