Ram needs to go racing as soon as once more. CEO Tim Kuniskis has plans to rejoin NASCAR as quickly as February. The automaker has revealed a Ram 1500 idea race truck that previews what we may see competing at Daytona early subsequent yr within the Craftsman Truck Collection, if every little thing goes in line with plan.
The idea, which is a part of Ram’s plan to have 25 product bulletins in 18 months, borrows styling cues from the Warlock, Insurgent, and RHO, the 1500’s sportier trims. Ram designers had been in a position to recreate the 1500’s acquainted face on the idea regardless of the necessity for aerodynamic effectivity. The idea wears a two-tone black-and-red livery with Mopar Direct Connection and “Image of Protest” branding.
Photograph by: Ram
Photograph by: Ram
Kuniskis stated that prospects and its vendor community had been asking Ram to get again into NASCAR. “The will was at all times there” to rejoin the collection, he added, however the firm lacked a plan “that delivered the final tenth and following simply didn’t match our DNA.” Ram is promoting its return to NASCAR and the return of the Hemi with a brand new “Ram-Demption” marketing campaign that options the 2026 Hemi truck, explosions, and a monster truck.
Now, the corporate has a plan that begins with the idea’s reveal on the Michigan Worldwide Speedway this weekend, which could possibly be the beginning of one thing larger. Kuniskis stated he needs to rejoin the Cup Collection, and everyone knows Ram doesn’t have any automobiles in its portfolio.
Photograph by: Ram
Different Stellantis manufacturers do, and we extremely doubt the conglomerate is readying Fiat or Alfa Romeo for America’s Motorsport. That leaves the brand new Dodge Charger, which is in an analogous state of affairs to the Ram 1500—it’s a brand-new mannequin with a contemporary structure that also lacks a Hemi V-8 engine, which Ram just lately rectified by bringing the 5.7-liter V-8 again to the truck. Nonetheless, Kuniskis didn’t present any particulars about how Stellantis will rejoin the Cup Collection.
He first has to determine how precisely he’ll get his new race truck on the observe at Daytona as a result of he nonetheless doesn’t have a group.
“I obtained a truck,” he stated. “I obtained the eye. I’m writing a cope with NASCAR. I’m going to Daytona. How I’m going really do this? What’s my group going to be? How I’m going to do it? I don’t know. We’re on the lookout for a date to the promenade proper now.”
