International way of life model JOE & THE JUICE and Serbian tennis star Novak Djokovic are becoming a member of forces to redefine useful well being, one sip at a time.
The worldwide idea recognized for its electrical vibes, killer tunes, and significantly nice sips, is proud to announce a strategic partnership with the tennis nice and Olympic gold medalist.
It’s greater than only a collaboration. Djokovic is stepping onto the court docket as a Well being & Wellness Ambassador and a shareholder, able to lend his champion mindset to the model.
“I’m proud to announce my new position as a Well being & Wellness Ambassador for JOE & THE JUICE,” stated Novak. “All through my profession, bodily and psychological wellness have been the muse of my efficiency on and off the court docket. From coaching and restoration to vitamin and mindset, I’ve discovered that what you set into your physique instantly impacts how far you’ll be able to push it. JOE & THE JUICE shares that very same dedication to scrub components, vitality, and stability. I’ve lengthy admired their recent, useful method to fuelling the physique and thoughts – whether or not it’s a pre-match juice or a mid-day reset. Collectively, we’ll be engaged on bringing purposeful wellness to extra folks world wide.”
As an all-time file holder with 24-Grand Slam singles titles, and a world no.1 for a file 428 weeks, Novak is aware of what it takes to gasoline the physique and thoughts for fulfillment. These values resonate deeply with what JOE & THE JUICE stands for. Djokovic’s unapologetic method to dwelling properly aligns intrinsically with Joe’s core values.
“We imagine in making better-for-you choices accessible and provoking a balanced and vibrant way of life,” stated Thomas Nørøxe, CEO of JOE & THE JUICE. “Bringing Novak into the Joe household means enhancing that philosophy and reaching much more folks. He’s a world icon who embodies well-being and authenticity – values central to who we’re. This partnership is about rising collectively and persevering with to empower folks to raise their way of life.”
As this long-term partnership unfolds, Novak shall be an energetic participant inside the JOE & THE JUICE world, contributing to model campaigns, providing precious enter for product improvement, and sharing his distinctive perspective on wellness and efficiency.
JOE & THE JUICE has at all times been about pushing boundaries. With Novak’s help, they’re planting roots deeper, particularly by means of his involvement in growing the JOE & THE JUICE franchise in Serbia and in Montenegro. That is about bringing the distinctive Joe expertise to extra folks than ever earlier than, beginning in a area near Novak’s coronary heart.
With a presence throughout 400+ areas worldwide, JOE & THE JUICE continues to broaden its footprint as the first health-centric way of life vacation spot.
