TWG Motorsports CEO Dan Towriss admits System 1 will likely be an enormous problem for the brand new Cadillac group however says it’s aiming to attempt to exceed expectations as a result of affinity many followers have with the model.
Cadillac will be part of the grid in 2026 after a drawn-out induction course of that noticed the unique Andretti entry evolve with backing from Normal Motors. Towriss was a serious driving drive behind the challenge from the very begin and says the anticipation is rising to offer followers with a brand new, American-based group to root for.
“I feel simply to see what a brand new group in System 1 can do [should excite fans],” Towriss informed SiriusXM. “I feel that is the time the place it’s actually going to showcase American innovation, American ingenuity within the automotive, with GM’s involvement. Once you consider what’s occurring in Detroit, what’s going to be constructed there, and Indianapolis, Charlotte…
“From that standpoint, this can be a group followers can actually get behind. Each single particular person I’ve talked to has a Cadillac story not directly. You realize, their grandfather, their father, their mom, their automotive — there’s an attachment to the model.
“And they also’re like, ‘I’m a fan of System 1, now I’m a fan of Cadillac System 1.’ We don’t need to let these followers down, so each effort goes in to exceed expectations and attempt to ship. However make no mistake, System 1 may be very tough. We all know that. And so we’re going to be bringing all that we’ve got to do the most effective that we will.”
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The unique entry was permitted by the FIA however rejected for an entry in 2025 or 2026 by F1 firstly of final 12 months, with the industrial rights holder stating it might be extra open to accepting the brand new group in 2028. That was because of GM’s suggestion that it might construct its personal energy unit, however after additional negotiations and proof of GM’s plans, the rebranded Cadillac entry lastly obtained affirmation of a spot on subsequent 12 months’s grid in March.
“It was very tough to recover from the road,” Towriss admits. “However I feel from the place we stand immediately, our challenge, our effort, the Cadillac System 1 group is healthier off having gone via that.
“System 1, it shouldn’t be straightforward. That is the head of motorsports. And imagine me, they didn’t make it straightforward. There have been instances, yeah, it was irritating. It was like a shifting goalpost.You’d do the work, you bought to a spot, after which it was like, ‘and right here’s one other factor it is advisable to do.’ However we did it. We did it in spades. We bought in.
“However I’ll say, now that we’re in, we’ve been very welcomed by System 1. The assist from the FIA, the welcome from the opposite groups has been fabulous. So, as we wish to say, our work continues at tempo, and we’re preparing for 2026.”
Saturday evening in Miami noticed a lavish social gathering in South Seaside the place Cadillac unveiled the primary model imagery for the brand new group, and Towriss says the journey forward to be on the grid for 2026 will likely be stuffed with main milestones any further.
Cadillac F1 Workforce Launch: Miami GP Highlights
The Cadillac System 1 Workforce formally unveiled its branding at a Miami Grand Prix weekend. A cinematic teaser video revealed a daring new brand, a modern black and silver Cadillac crest, drawing on the model’s luxurious heritage. pic.twitter.com/WeAFJgDrHr
— Cadillac F1 (@cadillacteam_f1) Could 4, 2025
“It’s unbelievable to consider. I feel we’ll be a bit busier subsequent 12 months and doubtless a bit extra nerves, however that’s actually why we needed to come back out and do the brand launch that we had, was to essentially form of set the stage and begin to present individuals what Cadillac System 1 goes to be about.
“I feel lots of people have identified Cadillac’s coming, however what does that imply? What’s it going to appear like? What’s it going to really feel like? Loads of work has gone into that. And so [Miami] actually was that launch, telling the entire world what that’s going to feel and appear like.
“I feel some individuals needed to see a driver announcement, some individuals needed to see a livery announcement, however it’s like, ‘Hey, we’re not going to ship all the pieces out on someday!’
“There’s lots of build-up between now and Melbourne in 2026, and so there’s extra to come back. Hold on, the livery’s coming, drivers will likely be coming. Don’t put me on the clock, however lots of issues are going to be occurring there.
“Nevertheless it was nice simply to form of present the perspective, feel and appear, what you possibly can anticipate from Cadillac System 1, and to see all of the GM brass present up, TWG World brass present up, the followers, influencers, media, it was only a nice occasion. We have been tremendous excited.”
