In a transfer that might shake up the U.S. bike-buying expertise, Canyon Bicycles is now promoting choose fashions straight by means of Amazon.com. Sure, Amazon—the identical one which will get you ibuprofen, path combine, and no matter in 48 hours or less- will now be delivery you a premium bicycle.
Replace: Canyon has given a bit bit extra rationalization on how that is simply one other technique to make their inexpensive bikes extra accessible to extra potential cyclists.
Canyon’s all the time been the poster baby for the direct-to-consumer mannequin within the bike trade, delivering high-performance bikes at aggressive costs by reducing out the intermediary. Now, they’re increasing that technique by teaming up with the most important on-line retailer on the earth. For U.S. prospects, this might imply quicker supply, simpler entry, and fewer friction when pulling the set off on a brand new journey.
So, what’s truly obtainable?
Canyon’s Amazon storefront at the moment encompasses a curated choice of its in style fashions—assume commuter e-bikes just like the Roadlite:ON, gravel grinders just like the Grizl, and concrete cruisers—with extra reportedly on the way in which. These aren’t stripped-down variations both; they arrive absolutely loaded, similar to when you ordered straight from Canyon’s web site. The worth factors look aligned with Canyon’s personal listings, and sure, delivery is Prime-eligible.
Canyon had defined that this Amazon partnership is supposed for the extra inexpensive spectrum of their bikes (assume: lower than $3500 or so) and targeted completely on mountain bikes, metropolis bikes, and different all-rounder bikes and bikes bikes. The aim is de facto simply to make inexpensive bikes simpler to entry for extra riders, whereas sustaining the entire customer support you get straight from Canyon.
What does this imply for riders?
Frankly, it’s not all that completely different for the ‘already consumer-direct’ bike model to make their bikes obtainable by means of the USA’s hottest direct to shopper purchasing platform. And although you purchase by means of Amazon, you continue to get the complete Canyon guarantee and buyer care straight from the bike maker.
In case you’ve ever hesitated to buy a Canyon due to lengthy supply timelines, import charges, or issues over the shopping for course of, this is perhaps the nudge you wanted. With Amazon’s backing, the trail from “add to cart” to “prepared to tear” simply bought smoother. Canyon will nonetheless deal with service, guarantee, and assist straight—Amazon’s only one extra distribution channel.
And whereas we’re not seeing race machines just like the Aeroad or Lux Path on there simply but, the transfer suggests Canyon’s opening the throttle on accessibility, perhaps even testing the waters for broader market growth.
For now, Canyon plans to restrict this solely to extra ‘entry-level’ bikes, and doesn’t but embody their devoted street platforms. The Amazon distribution deal can also be US-specific with no speedy plans to do the identical of their house European market. Nevertheless it’s not totally extraordinary for them to associate with different supply pathways – they’ve had an identical fast ship functioning for some time to customers in China. So we’ll see the place this goes subsequent.
The underside line is that now you can purchase a Canyon bike along with your groceries. These are wild instances within the bike world.
Canyon.com or now additionally Amazon.com
