On Could 1, 2025, the Sawai Mansingh Stadium in Jaipur turned greater than only a cricket venue as Rajasthan Royals (RR) took on Mumbai Indians (MI) within the Indian Premier League (IPL). The match, dubbed the “Pink Promise Match,” noticed the Royals don their iconic all-pink jerseys, an emblem of their dedication to women-led transformation in rural Rajasthan.
Cause why RR gamers are donning the pink jersey
The particular equipment is a part of RR’s ongoing initiative titled #PinkPromise, a marketing campaign centered on girls’s empowerment and rural upliftment. For each match ticket bought, the franchise has pledged to contribute INR 100 in direction of women-led growth tasks throughout Rajasthan’s rural pockets.
The initiative is being applied by the workforce’s philanthropic wing, the Royal Rajasthan Basis (RRF), which actively works on community-based tasks. The picture of the Riyan Parag and Hardik Pandya standing alongside a girl in a standard pink saree, holding these symbolic awards, captured the essence of the night time—cricket as a power for good.
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Lighting up lives with each six
On the coronary heart of the Pink Promise marketing campaign is a concentrate on empowering girls in rural Rajasthan by sustainable growth. For each six hit within the match, RR dedicated to putting in photo voltaic panels in six properties within the Sambhar area, a pledge that builds on the success of earlier years. In 2024, the initiative illuminated 260 properties, with installations led by 4 girls photo voltaic engineers skilled by the RRF, the social fairness arm of the franchise. These girls haven’t solely executed the installations but additionally managed upkeep and repairs, showcasing the transformative energy of skill-building and alternative.
Not simply match tickets—the pink jerseys themselves serve a better trigger. All proceeds from their gross sales will immediately profit the RRF’s work in social fairness, significantly girls’s initiatives. This may mark the Royals’ second season donning the pink equipment. The workforce first launched the jersey in April 2024 throughout a match towards Royal Challengers Bengaluru (RCB), the place it obtained an overwhelmingly optimistic response.
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