Barilla and System 1 have formally joined forces in a brand new, multi-year partnership—uniting two iconic manufacturers constructed on ardour, precision, and the enjoyment of unforgettable shared moments.
On the coronary heart of System 1 lies the relentless pursuit of excellence. Each lap is a high-stakes dance of pace, technique, and split-second selections. However when the engines fall silent and the adrenaline settles, one thing equally highly effective takes its place: a second to collect, share, and savour. That’s the place Barilla steps in—bringing the heat of the Italian desk to the high-octane world of F1.
A Shared Legacy of Excellence
In System 1, success is all about particulars—good engineering, exact timing, and unyielding dedication. It’s a world the place solely one of the best is nice sufficient.
Barilla mirrors that very same philosophy. From the number of top-quality uncooked elements to a deep respect for Italian culinary custom, each step of the Barilla journey is guided by an obsession with high quality and authenticity. Whether or not within the boardroom, the kitchen, or the manufacturing facility ground, Barilla lives by one mission: making good meals that brings folks collectively.
“A lightning-fast F1 automotive and a scrumptious plate of pasta—what have they got in widespread?” asks Paolo Barilla, Vice President of the Barilla Group and former System 1 driver.“At first look, perhaps nothing. However behind each are expert professionals, passionate and pushed by a relentless want to enhance. Our biggest pleasure is with the ability to supply the F1 household a well-earned plate of pasta after the race—as a result of nourishment can be a part of the journey.”
From Followers to Household
Stefano Domenicali, President and CEO of System 1, warmly welcomed the partnership:
“We’re thrilled to welcome Barilla into the System 1 household. This collaboration blends custom with ardour, innovation with heritage. Barilla and F1 share the identical core values: excellence, authenticity, and the ability of shared experiences. We’re excited to start this flavorful journey collectively—including an elevated style to each unforgettable race weekend.”
As an Official Companion, Barilla will carry its unmistakable contact each on and off the observe. From unique Pasta Bars within the prestigious System 1 Paddock Membership and paddock areas, to international trackside visibility, digital activations, and particular promotions, thousands and thousands of F1 followers will get to expertise a style of Italian hospitality regardless of the place they’re on the planet.
Ilaria Lodigiani, Barilla’s Chief Class & Advertising and marketing Officer, shared her imaginative and prescient for the collaboration:
“Within the coming years, we look ahead to inviting F1 followers to the desk each race weekend—to rejoice the fun of competitors and the consolation of nice meals. As a result of at Barilla, we imagine a shared meal can flip strangers into household. Whether or not you’re on the observe, at house, or gathered across the desk, this partnership is about uniting folks—past sport and past delicacies.”
To F1 Followers, Meals Lovers, and Households All over the place…
Benvenuti. The desk is ready. The race is about to start. And everyone seems to be invited.
About Barilla Group
Barilla is a family-owned firm, chaired by brothers Guido, Luca, and Paolo Barilla, and based in 1877 by their great-grandfather, Pietro Barilla, in Parma, Italy. What started as a small bakery has grown into a worldwide chief in high quality meals merchandise, beloved in Italy and all over the world.
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With its various portfolio of manufacturers—together with Barilla, Mulino Bianco, Pan di Stelle, Gran Cereale, Harrys, Pavesi, Wasa, Filiz, Yemina, Misko, Voiello, Academia Barilla, First, Catelli, Lancia, Splendor, Again To Nature, and Pasta Evangelists—the corporate champions healthful, tasty meals impressed by the Mediterranean Weight loss plan and the Italian lifestyle.
Guided by the identical values that impressed Pietro Barilla almost 150 years in the past, immediately almost 9,000 folks throughout a devoted international provide chain work with one purpose in thoughts: to make meals that’s not simply good to eat, however good for the soul.
