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Formula 1 appoints ALT Sports Data as its betting data supplier

March 21, 2025
in Formula 1
Reading Time: 2 mins read
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By Balazs Szabo on 21 Mar 2025, 12:20

System 1 have at the moment introduced that ALT Sports activities Knowledge has joined the game as Official BettingData Provider to drive engagement and development within the System 1 betting ecosystem.

San Diego-based ALT Sports activities Knowledge Inc. is a frontrunner in buying and selling and client information for motion andemerging sports activities and thru the partnership, will drive accountable and controlled sportsbetting on System 1.

Their work will see them develop betting targeted real-time predictive analytics for System 1,in addition to proprietary information and priced odds options for the wagering {industry}. This may enablefans to guess on new and thrilling markets, whereas additionally figuring out that the information that sits behind thebetting system is correct, constant, and ratified.

This marks a big milestone within the evolution of System 1 betting, increasing marketopportunities and providing followers new methods to work together with the high-speed motion of the game.

Emily Prazer, Chief Industrial Officer for System 1, stated:“Sports activities betting is an more and more necessary a part of the worldwide fan expertise, and System 1 iscommitted to delivering new and entertaining methods for our audiences to interact with the game.We’re delighted to companion with ALT Sports activities Knowledge whose experience in bespoke sports activities bettingmarkets and analytics makes them the right companion to assist us drive ahead on this excitingnew chapter.”

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Todd Ballard, Co-Founder and Chief Advertising and marketing Officer of ALT Sports activities Knowledge:”System 1 is likely one of the largest and most prestigious international sports activities manufacturers, fascinating a largeand passionate fanbase of 750 million individuals worldwide. It has an unmatched mixture ofspeed, technique, and innovation so we’re thrilled to reimagine the sports activities betting expertise forboth System 1 followers and sports activities bettors alike by leveraging our industry-leading capabilities inpricing, reside markets, and micro-market options. Our purpose is to create deeper engagement,improve the reside race expertise, and drive significant connections between System 1 and itsdedicated international viewers.”

F1GP Abu Dhabiearlier



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