BNP Paribas has prolonged its title sponsorship of the BNP Paribas Open by 2029, making the financial institution the longest working title sponsor within the occasion’s historical past.
BNP Paribas started its sponsorship of the occasion in 2009 and has been an important a part of the event’s ongoing success, which incorporates exponential development in fan attendance, elevated financial impression on the Coachella Valley, and Event of the Yr Awards by each the ATP and WTA Excursions for a record-setting ten consecutive years.
José Placido, CEO of BNP Paribas USA and CIB Americas, stated: “Renewing the BNP Paribas Open contract is a testomony to the continued development of this occasion in addition to the partnership between the event and BNP Paribas. The financial institution’s dedication to selling tennis in any respect ranges has made us a trusted associate in tennis and stakeholders, together with BNP Paribas purchasers and workers, making the BNP Paribas Open our marquee tennis occasion right here within the Americas. This settlement ensures the event will proceed to draw prime gamers, present a world-class expertise for attendees, and contribute to the native Coachella Valley economic system, together with serving to the subsequent technology of gamers.”
Tommy Haas, Event Director of the BNP Paribas Open, stated, “We’re thrilled to increase our partnership with BNP Paribas. Their help has been instrumental in making the BNP Paribas Open the world-class vacation spot that it’s at present. We look ahead to persevering with to work with BNP Paribas within the coming years to construct upon the custom of excellence now we have created collectively and supply followers with the unparalleled expertise, thrilling matches and unforgettable moments that they’ve come to count on.”
BNP Paribas’ dedication to the game of tennis – above its partnerships in any respect ranges of the sport – is mirrored by a variety of social, instructional and charitable actions throughout the tennis world, together with the annual BNP Paribas Open Scholarship – a $20,000 grant awarded annually on the BNP Paribas Open to 4 highschool college students within the Coachella Valley. 2025 marks the tenth 12 months that the scholarships have been awarded, with greater than $500,000 in whole awarded to deserving native college students since 2016.
BNP Paribas is a number one supporter of tennis worldwide, serving because the official sponsor of Roland Garros (French Open); sponsor of three ATP Masters 1000 tournaments (BNP Paribas Open, Internazionali BNL d’Italia in Rome, and the Monte Carlo Rolex Masters) and quite a few different ATP and WTA Tour occasions. BNP Paribas’ help of the game spans all ranges of the sport, together with youth, newbie, wheelchair, and neighborhood and tennis initiatives.
