F1 announces new betting data supplier for 2025

Formulation 1 has introduced ALT Sports activities Knowledge as its new Official Betting Knowledge Provider for the 2025 season.

The San Diego-based firm has rapidly established itself in buying and selling and shopper knowledge for motion and rising sports activities because it began in 2021.

ALT Sports activities Knowledge will now develop betting centered predictive evaluation for F1, because the championship strives to supply followers new methods of interacting with the sequence.

F1’s chief industrial officer Emily Prazer stated: “Sports activities betting is an more and more essential a part of the worldwide fan expertise, and Formulation 1 is dedicated to delivering new and entertaining methods for our audiences to have interaction with the game.

“We’re delighted to accomplice with ALT Sports activities Knowledge whose experience in bespoke sports activities betting markets and analytics makes them the proper accomplice to assist us drive ahead on this thrilling new chapter.”

This provides to the portfolio of ALT Sports activities Knowledge companions which incorporates Formulation Drift, the World Surf League and the Supercross Championship.

Co-founder and chief advertising and marketing officer of ALT Sports activities Knowledge, Todd Ballard, stated: “Formulation 1 is among the largest and most prestigious world sports activities manufacturers, charming a big and passionate fanbase of 750 million folks worldwide.

“It has an unmatched mixture of pace, technique, and innovation so we’re thrilled to reimagine the sports activities betting expertise for each Formulation 1 followers and sports activities bettors alike by leveraging our industry-leading capabilities in pricing, reside markets, and micro-market options.

“Our aim is to create deeper engagement, improve the reside race expertise, and drive significant connections between Formulation 1 and its devoted world viewers.”

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