Audi has signed a three-year deal to turn into the official sponsor of Sky Sports activities F1, starting with tonight’s protection of the F1 75 Dwell occasion in London.
Additionally included within the deal is pre-season testing which begins in Bahrain on February 26, adopted by the season opening weekend in Australia beginning March 14.
Deliberate and brokered by Sky Media and Omnicom Media Group’s PHD, the brand new partnership encompasses all areas of the “Sky Media ecosystem” (groan) and consists of sponsorship throughout broadcast, Sky Sports activities digital platforms, with extension through Sky Advance, in addition to protection through Sky Sports activities social channels and the Sky Sports activities F1 podcast.
Sky is the official broadcaster of F1 within the UK and Eire till 2029.
In keeping with the official launch, “the 2024 season broke viewing information for Sky Sports activities, as shut battles up and down the grid created an unpredictable and thrilling expertise for followers. The British Grand Prix turned the most-watched British GP ever. Moreover, video views throughout the YouTube channel, web site, and app considerably elevated”.
With Audi coming into the game in 2026, there are positive to be worry of bias, although a minimum of Christian Horner might not be the ‘go to’ interviewee.
“Modern engineering has all the time been an Audi trademark,” stated Tony Moore, Head of Advertising and marketing at Audi UK, “particularly embodied in our vary of efficiency automobiles. We’re excited to launch our partnership with Sky Sports activities Method 1, the right platform via which to have a good time Vorsprung durch Technik.”
“Our partnership with Audi is really multi-faceted,” added Karin Seymour, Director of Shopper & Advertising and marketing at Sky Media. “F1 has turn into one of many fastest-growing sports activities, with an more and more numerous and engaged fan base driving file TV viewership and on-line engagement. As companions to Sky Sports activities F1, we’re serving to Audi join with this new wave of followers and be on the coronary heart of the dialog.”
“We’re delighted to have prolonged Audi’s relationship with Sky Sports activities, along with our award-winning Innovation partnership,” stated Tom Rovery, Partnerships Enterprise Director at PHD. “I am assured that Audi & Sky Sports activities F1 shall be a potent partnership of efficiency for years to come back.”
