TAG Heuer has grow to be the primary title sponsor within the historical past of the System 1 Monaco Grand Prix.
The watch producer was named as F1’s official timekeeper in January as a part of LVMH’s 10-year world partnership with the collection.
Now TAG has made historical past by securing the naming rights to the celebrated Monaco Grand Prix, one of the well-known races on the F1 calendar.
TAG branding can be proven across the circuit in Monte Carlo and a particular brand has been designed to commemorate the event.
“It is a actually improbable second in System 1 historical past as TAG Heuer turns into the first-ever title companion of the Grand Prix de Monaco, a circuit that featured within the sport’s very first season in 1950, and with which we mark our seventy fifth anniversary this yr,” mentioned F1 CEO Stefano Domenicali.
“TAG Heuer is the right companion – not solely do they have already got a superb legacy with Monaco, however I do know they may carry their ardour, creativity, and distinctive model to match the fantastic vitality of an already iconic occasion.”
F1 vehicles line-up
Photograph by: Manuel Vitali
It was confirmed in November that Monaco had signed a brand new deal and can stay on the F1 calendar till no less than 2031.
Antoine Pin, CEO of TAG Heuer, mentioned: “Monaco is really our religious dwelling, encapsulating a lot of what we stand for at TAG Heuer.
“The spirit of competitors, the difficult avenue course that rewards those that present the best psychological resilience and bodily energy, a spot the place driver’s push themselves to realize their best possible.
“We’re honoured and delighted to resume our partnership with the Vehicle Membership de Monaco and lengthen our actions within the Principality with TAG Heuer being the primary to carry this prestigious title.”
The LVMH deal, value a reported $1billion, has seen a lot of the corporate’s manufacturers – or maisons – enter F1.
Alongside TAG, Louis Vuitton has grow to be title sponsor of the Australian Grand Prix and can have a task in podium celebrations, the place its trophy trunks can be offered to the highest three drivers.
Equally, final week Moet & Chandon returned to F1 because the official champagne of the collection, together with sponsorship of the Belgian Grand Prix.
On this article
Mark Mann-Bryans
System 1
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