Elmo Schools Federer in New On Commercial

By Richard Pagliaro | @TennisNow  | Friday, February 7, 2025
Photograph credit score: On

Roger Federer has dominated the tennis world with grace and sophistication.

In the case of the alphabet alpha, it is Elmo’s World and we’re all residents.

TN Q&A: Roger Federer Talks to Tennis Now on RF Assortment and Greatest Match

Watch the Swiss Maestro go toe-to-toe with Sesame Avenue’s beloved monster in an lovable new advert for On set to air on Tremendous Bowl Sunday.

Talking in his trademark excessive falsetto voice, Elmo, a Fed fan who respectfully and repeatedly refers back to the Swiss No. 1 as “Mr. Roger Federer”, boldly calls the 20-time Grand Slam champion out over the branding on his On footwear.

“Mr. Roger Federer, why does it say Q and C in your footwear?” Elmo asks. 

“That is an O and N for On,” Federer replies.

Nonetheless, that response doesn’t fulfill Elmo, who appears a bit skeptical of the Swiss famous person’s reply, however provides loving decision anyway.

“However you already know, Elmo loves you Mr. Roger Federer, even when you do not know your alphabet but,” says Elmo, seated in a inexperienced umpire’s chair. 

Watch all the change, and its affect on the five-time US Open champion within the video above.

In fact, Federer and Elmo share a mutual pal, musician Andrea Bocelli, who has moved each the candy furry Monster and the Swiss Maestro together with his highly effective voice.

Federer, who visited Elmo’s hometown of New York Metropolis and was greeted with a rousing standing ovation from New York followers on the 2024 US Open, debuted the advert this morning on The At the moment Present.

Host Savannah Guthrie, one of many greatest Fed followers within the nation, as soon as shared the story of her Fed-fandom.