National NBA Viewership Down 18 Percent Total Cable Also Down 13 Percent

Whole NBA viewership is down 18 p.c this 12 months throughout ESPN, TNT, and ABC, even after accounting for the NBA Cup ultimate drawing 2.99 million viewers. Final 12 months’s NBA Cup ultimate averaged 4.58 million viewers. 

Whereas there have been numerous causes cited for the decline within the NBA’s scores, whole cable viewership can be down 13 p.c this 12 months.

The NBA’s subsequent media-rights deal begins subsequent season and can embody streaming choices on Amazon and Peacock. The NFL’s scores are usually decrease on Amazon. 

The NBA’s viewership on Christmas has additionally dwindled as a result of NFL. Final season, the NBA averaged 2.85 million viewers on Christmas versus the NFL which drew at the least 27 million viewers for all three video games.