I suppose I’m the Harvester of Sorrow this week. First the GT Bicycles story, and right now, I convey the information that Rocky Mountain Bicycles has utilized for restructuring. The 40+-year-old Canadian bicycle firm utilized with the Superior Courtroom of Québec for defense beneath the Firms’ Collectors Association Act (CCAA).
The press launch says that it was the pandemic that began Rocky Mountain down this path because the model struggled to safe provides attributable to shortages and rising prices. After which post-pandemic, Rocky Mountain needed to take care of a pointy drop in promoting costs.
With margins tightening, it put Rocky Mountain beneath a sort of monetary stress they weren’t ready for. So, feeling that their selections have been restricted, they initiated the restructuring process. They launched the Gross sales and Funding Solicitation Course of (SISP). This may assist them turn into a “resilient and profitable, long-term enterprise”.
Given the variety of bike manufacturers that appear to be in hassle just lately, it’s not shocking to listen to of one other that’s going through monetary uncertainty. However it’s a shock to listen to that may be a firm as massive and as iconic as Rocky Mountain. We’re hoping the restructuring works out for everybody in the long run!
From the Press Launch
SAINT-GEORGES, QC, Dec. 19, 2024 /CNW/ – RAD Industries Inc. (the “Firm” or “Rocky Mountain“) introduced right now that it has filed an utility with the Superior Courtroom of Québec (Industrial Division) (the “Courtroom“) for Courtroom safety beneath the Firms’ Collectors Association Act (‘CCAA‘).
Regardless of sturdy demand for its bikes in the course of the pandemic, the Firm struggled to safe provides attributable to shortages and rising prices. As soon as the pandemic was over, the Firm needed to take care of a pointy drop in promoting costs.
In consequence, margins have tightened, placing unprecedented monetary stress on the Firm. Rocky Mountain has no selection however to provoke restructuring procedures to launch the Gross sales and Funding Solicitation Course of (SISP) to turn into a resilient and profitable long-term enterprise.
By endeavor a restructuring course of beneath the CCAA, the Firm will be capable to keep away from enterprise interruption as a lot as potential and scale back the ensuing impacts of the present state of affairs. The Firm will ask the Courtroom to nominate Ernst & Younger to behave as Monitor beneath the CCAA. Lavery de Billy is performing as Authorized Counsel to the Firm.
Bikes.com
